Before you invest in content or backlinks, make sure Google can actually crawl, understand and trust your website. Here's the checklist we run on every new project.
Good content and backlinks matter, but they can't help a website that Google struggles to crawl or understand. Technical SEO is the foundation — and the good news is that most of it only needs to be done right once. This is the checklist we run on every site we launch or take over.
noindex — or better, password-protected./services/web-development/, not /?p=123.http redirects to https, and www and non-www are consolidated.<h1> per page, followed by a logical heading structure.alt text, and are served in modern formats like WebP.Google uses real-user performance data as a ranking signal, and slow pages lose visitors anyway. Check LCP (how fast the main content appears), INP (how quickly the page reacts) and CLS (whether the layout jumps around) in PageSpeed Insights. The usual culprits are oversized images, too many plugins and third-party scripts.
Adding schema.org markup — for example LocalBusiness, Service, FAQPage or Article — helps Google understand your pages and can earn rich results in search.
hreflang tags that point to every language version.Run through this list once and you'll have removed most of the invisible obstacles between your website and your future customers. Want us to do it for you? Take a look at our digital marketing services.
Written by
Pourya Mazaher Fard
Co-founder of Mondartig — web development & digital marketing near Berlin.
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