AL FATH FC — Club Website, Online Shop & Academy

The client

AL FATH FC is a Dubai football club with a first team, U19, U17 and U15 squads and its own academy, developing players from their very first session to the first team. The academy welcomes girls and boys from the age of four, including a dedicated girls' programme, and trains at Deira International School in Dubai Festival City.

Our mission

Give the club one professional home online for players, families, fans and partners — a place to follow every match, read the latest news, buy the official kit and join the academy, in English and Arabic.

What we did

• Designed a bold red-and-black club website with a full-width hero slider for the academy, youth and girls' programmes.
• Built it with Django and Tailwind CSS, bilingual in English and Arabic with full right-to-left support.
• Created match centre pages with fixtures, live results, match previews and the league table.
• Added squad pages for the first team and every youth team, with player profiles.
• Built a news and media centre with video highlights, plus an official online shop for club and academy kits with basket and customer accounts.
• Developed academy registration with a direct WhatsApp line for families.
• Set up SEO for football club and academy searches in Dubai, and ran Meta Ads and Google Ads for academy registrations and the shop.

The result

AL FATH FC now runs its entire digital presence from one website: fans follow results and news, families register new players in minutes, and the club sells its kits online — all managed by the club's own team.