GreenLeaf — E-Commerce Rebrand

GreenLeaf had a loyal customer base but an outdated website that wasn't converting new visitors. They needed a complete overhaul.

Brand Identity

We developed a new visual identity — earthy tones, clean typography, and photography guidelines that felt authentic to their values.

E-Commerce Platform

Built on a headless Wagtail backend with a custom checkout flow optimised for subscription purchases.

Results

• Conversion rate up from 1.2% to 3.8%
• Average order value up 24%
• Revenue increase of 60% in first quarter post-launch